Although weight gain is probably the number one excuse for allowing ourselves to relapse once we quit, there are plenty of others, and to be successful in the long run, you need to prepare to defuse these potential excuses for relapse once you quit.
Category: How to Quit Smoking
One of the principles of selling is that people buy based on emotion, then justify their purchase with logic.
What does that have to do with quitting smoking? One of the principles of quitting that I’ve discovered is that the people who succeed at quitting quit based on emotion, then justify their quit with logic. People who fail at quitting often have great-sounding “logical” reasons why they want to quit, but they don’t have the emotional fire to get the job done. Emotion trumps logic. Every single time.